Consulting Services
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We use divergent thinking to unearth big ideas in our brand atelier.  Our bespoke consulting areas of passion and expertise include brand: strategy, architecture, positioning and management.

What We Offer

Core Values Rebirth

 

Purpose Rebirth

 

Prevision 7.0 Rebirth

Brand Roots (Bundle) Rebirth

Brand Pyramid Rebirth

All of our CONSULTING "REBIRTH" offerings include the following:

 

Discovery Call, Brand Audit, Brand Research, Education, Report Out, Use of Proprietary + Industry Standard Frameworks, Ideation Session, Validation, Delivery of "Rebirth", Counsel on Implementation, Project Management and More!

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The '"Rebirth"Offerings

Relevant Work

Quality Dialysis

CHALLENGE

APPROACH

Brand Rebirth worked with this established Women-Owned Business in a multi-phased approach by conducting the following:

Brand Roots Rebirth Ideation Session
Brand Roots Rebirth Ideation Session
Quality Dialysis Logo
Purpose Rebirth Ideation Session
Cynthia Barclay, CEO, Quality Dialysis

Situational analysis and digital marketing mix audit of used and unused channels

Brand Roots Rebirth Bundle Ideation Sessions consisting of Core Values, Prevision and Purpose 

To strengthen Quality Dialysis’ marketing efforts amidst the increasing competition of smaller players and the oligopoly that national dialysis chains have on the End Stage Renal Disease (ESRD) market

RESULTS

The multiple Brand Roots Ideation sessions resulted in bespoke Core Values, Prevision and Purpose statements that the company used to strengthen internal and external branding initiatives.

Brand Rebirth also liaised with Quality Dialysis’ agency providers to apprise them of the new brand platform and provided support for upcoming television advertising campaigns.

Click here to view Portfolio

The final report out revealed key branding and marketing insights, rankings and strategies on how to become more competitive in the healthcare (Dialysis) brand ecosystem.

Shell Polymers

CHALLENGE

To develop the brand (strategy, positioning, naming, architecture, measurement, marketing strategy & creative), brand launch and culture build-out from the ground-up for a newly created Royal Dutch Shell business unit. 

Shell Polymers Ad
Shell Polymers Brand Launch Media Mention
Shell Polymers Brand Launch at NPE 2018 with Robots
Ben van Beurden, CEO, Shell
Shell Polymers Brand Launch @ NPE 2018 Plastics Show
NPE Launch Video at the Booth

APPROACH

In Tanika Vital-Pringle's role as Head of Brand, Shell Polymers, she changed the brand trajectory of this business by building the brand from the inside-out. 

Built corporate brand department, comprehensive brand pyramid model (including Core Values, Purpose, Prevision, Personality, etc.)  and identity guidelines from the ground up, hired new employees and contractors all while leveraging the talents of 50 individuals across 11 global agencies

RESULTS

Delivered the company’s wildly successful first global brand launch to an industry audience of 56,000, representing 100+ countries and exceeded commercial sales objectives

Brand launch campaign consisted of 100+ distinct pieces of print and digital creative and leverage highly experiential executions

Created a unified culture and tribe through 2,000+ hours of brand evangelism and education training, and powerful experience-based engagements with employees and senior leaders

RESULTS

Delivered sizable Return on Marketing Investment (ROMI) in 24 months by leveraging "big data" across multiple touch points, to build a brand strongly rooted in innovation, customer experience and storytelling

The Shell Polymers Brand Launch was recognized by the CEO, Royal Dutch Shell, Ben van Beurden, with the 2018 Shell Brand Excellence Awards: Winner, Best Business-to-Business (B2B) Campaign (company-wide) for "outstanding contribution to building and protecting the Shell Brand,our most valuable asset"

Click here to view Portfolio

Shell Polymers

Our Value To You

DELIVER ICONIC BRANDS

Iconic brands are authentic,  purpose-driven and possess strong brand infrastructures. Hence, we build brands from the inside-out and inculcate brand evangelists within your organization.

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INCREASE CUSTOMER LIFETIME VALUE

We focus heavily on rebirthing brands by solving actual customer challenges. We employ data-driven strategies like customer typecasting and empathy mapping to help you wow your clients with amazing customer experiences.

ACHIEVE POWERFUL DIFFERENTIATION

Brands that do not have unique selling propositions are perceived as commodities. We help you achieve powerful differentiation so that you can charge a premium for your products while maintaining strong emotional bonds with your customers.

© 2020 Brand-Rebirth.com | Houston, Texas, United States