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Women have been the purveyors of entrepreneurial progress for centuries and they have fought relentlessly to create value and take on financial risk in the pursuit of profit. Female entrepreneurs or femmepreneurs are tenacious multi-taskers, passionate about innovation and prosperity, and are determined to succeed against the odds.

Today, over 400 million women around the world classify themselves as entrepreneurs (femmepreneurs).


"Nascent or new femmepreneurs represent 252 million and established femmepreneurs (in business more than 42 months) represent 153 million. Sub-Saharan Africa and Latin America account for the highest rates of total entrepreneurial activity at 21.8 percent and 17.3 percent respectively." Source


Successful femmepreneurs are purpose driven and authentic. They have tapped into their inner power (or activated power from God) to maintain strength, fortitude and an innovative mindset. In fact, "it is estimated that by the year 2030, 67% of wealth will be controlled by Femmepreneurs". Source


Some recognizable femmepreneurs include: Madame C.J. Walker, Gabrielle Bonheur “Coco” Chanel, Folorunso Alakija (Famfa Oil Ltd), Joyce Chen, (northern-style Chinese cuisine), Estée Lauder, Kiran Mazumdar Shaw (Biocon), Anne Wojcicki (23 & Me) and of course Oprah Winfrey (OWN+Harpo).


The large majority of the aforementioned femmepreneurs began operating in the Third Industrial Revolution, which brought about the use of personal computers and electronics in general to automate functions. Businesses that are operating in today's current society, the Fourth Industrial Revolution (4IR), have access to disruptive technologies that can level the playing field on a global level. Technologies such as robotics, artificial intelligence, cloud computing, and the Internet of Things.


"The Internet of Things (IoT) is the connection of everyday products like cars, alarm clocks, and lights to computing devices via the internet. It allows them to exchange data with each other, providing marketers with more context about their customers' product usage." Source


Truthfully speaking, not all countries have full access to what the 4IR has to offer but many countries (both developing and developed) have access to the internet and some of the IoT.


Furthermore, the global impact of COVID-19 has ushered in a more hyperconnected society for both tech and non-tech industries. Women are becoming more efficient and adept at harnessing the power of digital platforms within their businesses. Thus, blending the digital and physical worlds with great business ideas and fortitude can help propel femmepreneurs and intrapreneurs (within companies) to greater success and impact.


The good news is that regardless of access to 4IR tools, all businesses—particularly femmepreneurships—can succeed. The key to success generally stems from having access to capital, business training, human resources, mentorship/support networks, and prayer.


Accordingly, femmepreneurs all around the world should exploit the use of technology to further their business planning and global reach with cloud-based tools in areas that include project management, scheduling, video conferencing, digital learning, knowledge acquisition, virtual human resources, and financing.


Now, more than ever, femmepreneurs do not just survive, but thrive.




If you are interested in accessing more information on up-and-coming iconic femmepreneur brands, click here to receive my complimentary e-book “4 Hacks to Rebirth Your Brand”.


Brand Rebirth is a purpose-driven brand consulting and virtual learning firm. We are a certified Women-Owned Business that provides 1:1 Consulting to mid-size businesses and brand masterclasses via Rebirth U to women business-owners and corporate teams.


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Tanika Vital-Pringle is the Founder and Chief Brand Strategist of Brand Rebirth. https://www.linkedin.com/in/tanika-vital-pringle-global-mba-483116/


Any comments or questions, let us know!

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Updated: Mar 12


Magdalena Carmen Frida Kahlo y Calderón Rivera was a painter who "had an innate love for life in the face of pain and suffering". In this exciting time of Women’s History Month, I am elated to focus on this Mexican woman who has inspired women for generations. Her story has universal appeal to women, to those who suffer from physical, emotional, psychological pain and desire passion in life, which means everyone.


Born on July 6, 1907 in Mexico City, Mexico in the borough of Coyoacan (I am a July baby as well) to Wilhelm (Guillermo) Kahlo, a German immigrant of either Jewish/Hungarian ancestry and prominent photographer and his second wife, Matilde Calderon, Spanish/indigenous Mexican woman. Frida had two sisters, Adriana (older) and younger (Cristina) and lived through the Mexican Revolution, which impacted their family income since Guillermo's government commissions for his photography work ceased. They had to mortgage their house, sell off nice furniture and take in borders at times.


Frida was stricken with polio at age 6 and was bedridden for many months. Subsequently---introverted, played with herself and her imaginary friends. Post-recovery, her right leg was shorter and thinner for the rest of her life and she would wear socks to hide the deformity. She was teased by children and called "Peg Leg Frida of Coyoacan of the Coyotes" and moved past it by owning the name. Frida was described as being a fiery, capricious and natural leader.


On September 17, 1925, Frida and her friend were riding in a bus when it crashed into a street trolley car that had veered off the tracks and exploded. It was a horrible accident and some people died, while many others were injured. Frida survived, although she suffered multiple fractures in her spinal column, pelvis, collar bone and also broke her right leg.




She endured two years of treatment to correct her spine, wore constrictive corsets make of plaster, leather or metal. She was bedridden, so her father bought her painting supplies and her mother ordered a special easel that enabled her to paint lying down. They attached a mirror to her bed's canopy so she could see herself and create self-portraits. To pass the time, she would paint and write letters.


“I paint self-portraits because I am so often alone, because I am the person I know best" – Frida Kahlo



Frida started dating Diego Rivera in 1928 and they got married the next year - much to her mother's objection - due to Diego's reputation as a womanizer. Diego also already had a child. Frida was 22 years old and he was twice her age.


Frida traveled with Diego when he was commissioned to paint murals in NYC for the Museum of Modern Art (MOMA), Detroit Institute of Arts, Rockefeller Center and more. She supported him and painted some of her own works while Diego painted his commercial works.


Post marriage, she began to wear indigenous Mexican clothing from many parts of Mexico including from the Oaxaca region, where her mother was from. The Oaxacan Tehuanas are known to be strong and independent woman, so it worked for her. Their dresses were long so they concealed her physical impairments.




In 2014, I spoke at a conference called EMTECH sponsored by MIT in Mexico City and visited the Frida Kahlo Museum before I left. It was there that I learned about her pain, disablement, and miscarriages, which resonated with me on a personal level since I had experienced some myself. It was there, that I purchased my first Frida piece of art.


Frida created 143 paintings out of which 55 are self-portraits, which showcased her physical and psychological wounds. More to the story---the Louvre exhibited her art in 1939 which made her the 1st 20th Century Artist to be purchased by an internationally renowned museum.




I increasingly began to collect Frida art over the years and incorporate her into my family interior design décor.



According to an Artsy.net article written by Tess Thackara, Frida Kahlo has become a global symbol of resilience against adversity and patriarchal oppression. She is a feminist and cultural icon for indigenous Mexican culture. Vanity Fair considered her to be a "politically correct heroine for every wounded minority".





Hence, her personal brand radiated to a point that it is a corporate brand that will live on forever.

If want to learn hear how Frida Kahlo’s personal brand became an authentic global powerhouse, you can hear much more of the story in the Brand Authenticity Masterclass. You will also gain other powerful nuggets to help you improve both your personal and company brand impact.


Information on Rebirth U, Brand Rebirth's Virtual University of Brand + Professional Development can be found here.


If you want to hire Brand-Rebirth for a brand strategy-related project, click here to learn about our 1:1 Consulting Services and book a meeting.

If you would like to read more on this topic, click here to download the free "4 Hacks to Rebirth Your Brand" e-book.


Brand Rebirth is a purpose-driven brand consulting and virtual learning firm. We are a certified Women-Owned Business that provides 1:1 Consulting to mid-size businesses and brand masterclasses via Rebirth U to women business-owners and corporate teams.

Follow Brand Rebirth on these social channels

Facebook

LinkedIn

Twitter

Instagram

Tanika Vital-Pringle is the Founder and Chief Brand Strategist of Brand Rebirth. https://www.linkedin.com/in/tanika-vital-pringle-global-mba-483116/

Any comments or questions, let us know!






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Updated: Feb 27

Is branding a fairly new concept? Not at all…let’s take a journey through the history on branding for a quick moment. Branding is not a modern concept and it contains a historical background.



Although many believe that the evolution of branding began in twentieth century North America or Europe, its origins trace back earlier to BC on the African continent.


Babylonians used verbal sales methods to sell goods to ships. Their sales pitches described items like vines and spices for example. Ancient Egypt and Rome businessmen practices used symbols and pictures on the walls to market goods.

According to Taylor Holland, contributor for the Content Standard, ancient Egyptians began branding livestock to symbolize ownership and engraving symbols on the pyramids way back in 3000-1000 B.C.


Pyramid brickmakers engraved symbols on stones to distinguish their work from other masons' bricks and to ensure they got paid.


This practice of using engraved symbols on products was also used by artisans in China, India, Greece and Rome.*


Branding was used to convey quality and earn trust in the 1800s – 1950s as it was used as a part of the manufacturing process to build awareness and familiarity among consumers and then in 1975, the Trade Marks Registration Act formalized company ownership of logos and names.


In the 1950s – 1960s, emotional messages were used to acquire new customers through commercials. Consumers became more brand conscious in the 1970s -1990s, which prompted companies to focus on promoting their brands vs their products as a way to “pull” prospects in.


With the arrival and recognition of different demographics like Millennials, Tweens, Generation Z, etc., companies were forced to use brand storytelling and focus on more purpose-based messages to make emotional connections with consumers since they had become more discerning of brands and focused on things like Corporate Social Responsibility (CSR) and customer experience (CX).



Now that we are in the Information Age (the twenty-first century), we are at a hyper customer-centric phase in the global brandscape. This implies that the focus is not on what your brand sells, but on what problem your product/service is solving for the customer. In essence, the customer has seized total control. In fact, it is your job (as a brand) to join your customer's world and find ways they can experience what you have to offer that will solve their needs and problems.




If you would like to read more on this topic, click here to download the free "4 Hacks to Rebirth Your Brand" e-book.


If you want to learn more about the history of branding, obtain branding strategies from Fortune 500 companies like how to develop brand attributes, explore this "So, Really, What is a Brand? Masterclass", by clicking here.


Information on Rebirth U, Brand Rebirth's Virtual University of Brand + Professional Development can be found here.


If you want to hire Brand-Rebirth for a brand strategy-related project, click here to learn about our 1:1 Consulting Services and book a meeting.


Brand Rebirth is a purpose-driven brand consulting and virtual learning firm. We are a certified Women-Owned Business that provides 1:1 Consulting to mid-size businesses and brand masterclasses via Rebirth U to women business-owners and corporate teams.


Follow Brand Rebirth on these social channels

Facebook

LinkedIn

Twitter

Instagram


Tanika Vital-Pringle is the Founder and Chief Brand Strategist of Brand Rebirth. https://www.linkedin.com/in/tanika-vital-pringle-global-mba-483116/

Any comments or questions, let us know!


*Taylor Holland, What Is Branding? A Brief History, August 11, 2017. https://www.skyword.com/contentstandard/branding-brief-history/

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