Long Form Bio

 

Wall Street Alumna, Tanika Vital-Pringle, Global MBA is the CEO and Chief Brand Strategist of Brand Rebirth, a boutique leadership development and brand strategy agency. The agency builds personal & business WHY BRANDS for leaders and teams from the inside-out by converting innate talents into strengths, healing broken teams, and building and aligning brand culture.

 

WHY BRAND

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Tanika Vital-Pringle has a WHY BRAND that enables her to enact success when she thinks outside of the box and challenges the status quo. She does this by finding better ways and sharing them and by channeling her personal core values and Cliftons Strengths. Ultimately, she brings a unique way to contribute and add value and have an impact on the lives of others through Coaching, Speaking, Training and Development and Consulting.   

Her WHY BRAND leads her to her purpose of “helping individuals and companies boldly unleash authenticity so that they can thrive daily.

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Tanika trains leaders, business owners and teams on Personal Branding, Business Branding, How to Banish Burnout and Strengthen Your Brand and more. Her services are a perfect fit for those who want to learn how to push the boundaries, spread new authentic ideas and empower tribes of excellence.

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Tanika has traveled to over 40 countries, and she has always been passionate about people, language and culture. She speaks English, Spanish fluently and some Portuguese.

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She is also proficient (and certified) in the branding languages of WHY, GALLUP and the Brand Rebirth Brand Pyramid. She uses these tools, discoveries and ‘brand languages’ to craft unique personal brands that possess psychological freedom, increase team cohesiveness and productivity on teams.  She helps leaders and teams become more self-aware so that they can operate by the platinum rule and “treat others the way they would like to be “treated”.

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Professional Experience

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Tanika has 20+ years of global corporate Fortune 50 experience using strategic branding and coaching methods to rebirth brands. She has a proven track record of success with coaching senior leaders and training 500+ Royal Dutch Shell employees globally on organizational development, leadership, strategic branding and go-to-market strategy resulting in successful brand launches and projects executions.

 

She spent 11 years at Shell and was commissioned, as de facto Chief Brand Officer, to make brave iconic moves that challenge conventional norms and change business trajectory, by developing the brand for newly created business unit. As senior leadership team member, Tanika owned brand strategy, positioning, naming architecture, measurement, marketing strategy, segmentation and organizational design.  She directed and delivered the company’s first brand launch to an industry audience of 56,000 and created a unified culture and tribe through 2,000+ hours of brand evangelism and education training, and powerful experience-based engagements with employees and senior leaders.

 

Tanika started her career on Wall Street as an Assistant Vice President at J.P. Morgan Chase & Co. and she has 2 decades of experience in the global corporate ecosystem as an Intrapreneur. Her metrics-centered methods have generated over $100 Million in her career and enabled her to successfully develop, manage and launch billion-dollar valued brands.

 

Her legacy project, Rebirth U (Digital Brand University), endeavors to “democratize Ivy-League brand strategy principles for Women-led businesses and beyond” so that women all around the world can level-up on their brand know-how and build iconic and profitable brands.  ​

Born to Trinidadian (mother) and (Creole) Louisianan (father) parents, she is fluent in Spanish and conversational in Portuguese.  She resides in Houston, TX with her husband and young daughter.