Leadership in Digital Innovation, Branding + Marketing
For the past decade, the Brand Rebirth Founder has led brand innovation and industry disruption across different globally-focused roles at Royal Dutch Shell. She is a multi-lingual transformational story maker who has used brand repositioning to reach thousands of customers and over 7 million Millennials.
Tanika Vital-Pringle has had repeated success with using an omni-channel creative mix that harnesses the power of Social, Mobile, Traditional/Digital TV, Online and Print to increase brand equity.
In May 2018, Tanika directed the wildly successful launch of the Shell Polymers brand (a privately-funded start-up) to over 56,000 industry stakeholders representing 100+ countries in May 2018.
Her work, team and agency leadership was recognized by the CEO, Royal Dutch Shell, Ben van Beurden (pictured), with the 2018 Shell Brand Excellence Awards: Winner, Best Business-to-Business (B2B) Campaign, for “outstanding contribution to building and protecting the Shell Brand, our most valuable asset.”